Tag Archives: internet marketing

Being Your Own PR Rep: 2 Online Activities to Boost Your SEO

Photo credit: Deyan Georgiev/Shutterstock Done right, PR can boost your search engine rankings. The way to do this is to concentrate on online PR activities and ensure you have your keywords ready to go. When people think of public relations, it is common to think it is only an activity for industries such as fashion or sports or for celebrities. However, in today’s business world, many small and midsize businesses are utilizing PR activities. It is a key […]

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12 SEO Mistakes To Avoid For Better Search Engine Rankings

The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your business to rank on page one of every targeted keyword search. Employing poor SEO practices can leave your business buried in search engine searches, making it impossible […]

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How To Create A Product Page That Converts

by Asim Mughal , Op-Ed Contributor, Yesterday Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. However, only a handful of website owners focus on optimizing their product pages for better conversions. As a result, sales plummet and business suffers. Here are several factors that marketers should pay keen attention to in order to optimize their product pages for maximum conversions. Product URLs Your product page URL is one of the […]

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What Entrepreneurs Will Find New and Cool About the IOS 11 App Store

Apple recently announced the new iPhone 8 and X (pronounced “Ten”). There are some nifty new features to them, but one you may have overlooked in the burst of enthusiasm attending the phones’ rollout is the new iOS 11 version of the App Store (referred to hereafter as the “iOS 11 App Store”). Related: How iOS 11 Brings Steve Jobs’s Vision for the iPad to Life It’s easy for this product to have gone unnoticed, but entrepreneurs […]

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How to Optimize Your Yelp Page in Five Simple Steps

If you haven’t yet claimed your page, there will be a prominent claim button on it, which you can click to get the process started. Once the page is yours, you can customize it with the right details, make sure you’re in the right service category, add photos, monitor reviews, and provide your customers with any other information you think they should know.

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Wondering How to Make Your PPC Rock? Read This

PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder:  In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.” The entire process is getting smarter, too. Google’s 2017 AdWords product roadmap heavily features AI and machine learning, which they say is “critical to helping marketers analyze countless signals in real time […]

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8 major Google algorithm updates, explained

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. Read on or get the cheat sheet in a free PDF. But before we start, let’s do something fun. What if you could see which of […]

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5 Steps to Finding the Most Profitable Keyword

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound Nearly everything we do online begins with a search. And that involves thinking up the best phrase that represents the problem we’re trying to solve or the question we’re trying to answer. This is why keyword research is a step in PPC strategy that you cannot skip. […]

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3 Essentials for Taking Your Amazon Sales to the Next Level

The ability to anticipate a buyer’s needs is one of the most important traits of an Amazon seller. Understanding what you should be selling means knowing your target audience. If you’re constantly looking for innovative ways to create more sales within your Amazon store, no doubt you’ve already searched Google and YouTube for every hint, hack and trick you can find. This due diligence is a good start. But there’s no substitute for the education you can glean […]

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11 Strategies for Optimizing Your Amazon Product Listing

Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding of the Amazon product ranking algorithm, A9. To boost your product’s visibility on Amazon here are 11 tactics that can surely raise your conversions and will help to improve your ROI. 1. Make products available for Amazon Prime. Amazon’s revenue from prime members extends well beyond subscription fees. Recently, it was estimated that […]

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