Should You Focus On Only One Keyword Per Page?
One secret to effective SEO campaigns is narrowing your focus to a set of strategic target keywords. Instead of generally trying to rank higher than your competition across the board, you can use keyword research to find specific words and phrases that are seeing respectable traffic volumes, but aren’t being competitively fought for.
Incorporating these words and phrases, specifically, into your onsite content and inbound links has historically been an effective strategy for increasing your rankings for those searches.
One particular strategy along these lines was to choose one keyword or keyword phrase per page of your site to serve as the “target keyword” for that page. You might have the same target keyword for multiple pages, but generally, optimizers didn’t try to focus on multiple keyword phrases on a single page.
But is it still good advice to focus on only one keyword phrase per page?
The theory behind this advice is pretty sound, and it boils down to opting for specialization over generalization.
Let’s say you’re optimizing for three keyword terms: “auto mechanic,” “car repairs,” and “fix broken vehicle.” Each of these keywords is distinct, with no verbatim overlapping terminology, for the sake of the example.
You have three pages on your site, and thus three opportunities to show up in Google search results. You know that the top result in Google gets a disproportionately large share of traffic, compared to other results, and you know that you have a competitor currently in the top spot for all three queries.
Let’s say you’re going to include three keywords per page; in scenario A, you equip each page with three instances of a single keyword, and in scenario B, you equip each page with one of each keyword. In scenario A, you have three pages with “full power,” so to speak, while in scenario B, you have three pages each with one-third “power” for each respective keyword. You might have more pages spread out on more results, but you’ll have fewer opportunities for that number-one position.
This example is extremely oversimplified, but it demonstrates why the one-page-per-keyword might be a good approach.