How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI
As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most reliable e-commerce SEO strategies for you to fare better than the rest.
There are more methods of keyword research and analysis than one person would care to count, so let’s skip the queue and give you the real deal. With e-commerce, your keyword research must be done with your business goals in mind (product inquiries, sales, ratings, reviews, etc.). Here are some lesser-known ways to shortlist the most relevant keywords for your niche.
Research Using Amazon And eBay
Type the most generic keywords for your niche into the search box in Amazon.com, and you will see a list of suggestions. These “suggested” lists are prepared to reflect the keywords most often used by shoppers to search for products from your categories. If, however, you don’t get many results or don’t get any results in this manner, go to Google and search for the most generic word from your product category (for instance, search for “apparel”). Now, check out the synonyms and repeat the Amazon and eBay search using these words.
If you only get a few suggestions, use long-tail keyword research tools like keywordtool.io, a great tool where you can key in your available keywords and get a lot more. Use this method to align your other research tactics with your e-commerce goals.
Qualify Your Keywords
Now that you have a list of relevant keywords, it’s time to qualify them so that you spend your money and time where there’s maximum reward to be had. The two pitfalls of failing to do this are:
• You will end up competing with massive brands that will just crush you. To avoid this, use Moz’s Keyword Explorer Tool.
• You will end up spending money and time on keywords that users just don’t search for.
If the keywords don’t have sufficient monthly traffic, why waste your time and money in making them work? Google Keyword Planner can help you understand and evaluate keywords in terms of the average monthly searches.
Of course, keyword qualification extends deeper than just avoiding these two pitfalls. Make sure the keywords are relevant to your niche. They must align well with the buyer personas and search intent, and must not have huge brands competing for them. Over time, you’ll have your reliable list of keywords that will maximize ROI.