Category Archives: Online Business

Busting the digital marketing myth

Everyone knows that having an online presence can be an important element for the success of any small business today. Additionally, building a compelling website so that you can present the best side possible of your business to the outside world, is a prerequisite to help your business grow online. However, the challenge after building the website, is getting people to visit your website and engage with it. So what are the biggest hurdles to driving high […]

Read more

Your Ultimate SEO Health Check

A lot of Search Engine Optimisation (SEO) health checks are crammed with a lot of detail, or require and promote paid for tools. But this guide is a quick way for you to check important areas of your website that could be affecting your presence online. Most importantly, all the tools mentioned are completely free, easy to understand and easy to action. 1.   Checking title tags and meta descriptions Title tags are a summary for your content in […]

Read more

3 Tips for Writing Online Ad Headlines and Text That Grab Your Buyers’ Attention

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound Just as with print advertising, on web pages, your headline swings the biggest difference in response. It’s in that split second of reading your headline copy that your customer first makes up their mind whether or not you’re really relevant. So start with that keyword your customer […]

Read more

Being Your Own PR Rep: 2 Online Activities to Boost Your SEO

Photo credit: Deyan Georgiev/Shutterstock Done right, PR can boost your search engine rankings. The way to do this is to concentrate on online PR activities and ensure you have your keywords ready to go. When people think of public relations, it is common to think it is only an activity for industries such as fashion or sports or for celebrities. However, in today’s business world, many small and midsize businesses are utilizing PR activities. It is a key […]

Read more

12 SEO Mistakes To Avoid For Better Search Engine Rankings

The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your business to rank on page one of every targeted keyword search. Employing poor SEO practices can leave your business buried in search engine searches, making it impossible […]

Read more

How To Create A Product Page That Converts

by Asim Mughal , Op-Ed Contributor, Yesterday Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. However, only a handful of website owners focus on optimizing their product pages for better conversions. As a result, sales plummet and business suffers. Here are several factors that marketers should pay keen attention to in order to optimize their product pages for maximum conversions. Product URLs Your product page URL is one of the […]

Read more

What Entrepreneurs Will Find New and Cool About the IOS 11 App Store

Apple recently announced the new iPhone 8 and X (pronounced “Ten”). There are some nifty new features to them, but one you may have overlooked in the burst of enthusiasm attending the phones’ rollout is the new iOS 11 version of the App Store (referred to hereafter as the “iOS 11 App Store”). Related: How iOS 11 Brings Steve Jobs’s Vision for the iPad to Life It’s easy for this product to have gone unnoticed, but entrepreneurs […]

Read more

How to Optimize Your Yelp Page in Five Simple Steps

If you haven’t yet claimed your page, there will be a prominent claim button on it, which you can click to get the process started. Once the page is yours, you can customize it with the right details, make sure you’re in the right service category, add photos, monitor reviews, and provide your customers with any other information you think they should know.

Read more

Wondering How to Make Your PPC Rock? Read This

PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder:  In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.” The entire process is getting smarter, too. Google’s 2017 AdWords product roadmap heavily features AI and machine learning, which they say is “critical to helping marketers analyze countless signals in real time […]

Read more

8 major Google algorithm updates, explained

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. Read on or get the cheat sheet in a free PDF. But before we start, let’s do something fun. What if you could see which of […]

Read more
1 2 3 4 5 13