Category Archives: Online Business

7 best YouTube SEO software for ranking your videos

Anyone who has shared video content online via social media knows the power of YouTube SEO software in raking in the views and likes. When it comes to video, the numbers don’t lie. If you look at the top three social media channels that people share and consume video content, that is Snapchat, Facebook and YouTube, you cannot afford to ignore the SEO component. There’s a high, and increasing demand for video content, plus, YouTube has over […]

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How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling and tripling in some international markets. Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your Website’s Traffic Since Pinterest is also a platform that grows from organic search discovery via user-generated content, it can increase brand awareness among […]

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How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI

Shutterstock As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most reliable e-commerce SEO strategies for you to fare better than the rest. There are more methods of keyword research and analysis than […]

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How to Marry Your SEO & Content Marketing Strategies

Alexandra Tachalova ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); As a digital marketing consultant, I often come across companies where content marketing and SEO strategies don’t go hand in hand like they should. What’s even more shocking is when I come across companies where their SEO and content marketing strategies are […]

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6 tools to help pump up your blogging game

Veteran bloggers are familiar with the highs and lows of the writing process. One week you’ll feel unstoppable, but the next two can be a struggle to achieve the minimum word count. You might write several articles a week, but a slight hiccup in the writing process can cause you to come to a screeching halt. Whether you become distracted with another task, you lose your train of thought in endless buzzwords or your brain turns to mush, […]

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Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. And when you receive reports about your website traffic, you focus on the chart that shows average rankings for your targeted keywords. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. You’re competitive and, to you, winning […]

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Top 10 Google Keywords for Realtors

No matter the progress, how many choices real estate pros have today for online marketing, SEO remains stubbornly relevant for some. As long as search engines rely on text to comprehend what users want, optimizing for keywords remains a good SEO practice. Do we still need to optimize text? Facebook is a multi-billion dollar business and they are currently developing an AI engine called DeepText, which is designed to “understand with near-human accuracy the textual content of several […]

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Perfect attribution modeling and how to attain this marketing nirvana

Technology has forever changed the retail shopping experience. Consumers inhabit a digital omni-channel age where people are using their smartphones, tablets and laptops to research, compare and make purchase decisions. A lot of startups and companies are investing in paid media advertising, (Adwords, display, social ads, SEO, email, etc.) to increase downloads, signups, sales, leads and customer acquisitions. But a large part of quantifying the return on marketing is knowing which campaigns are the most effective—not only […]

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7 on-site SEO problems that hold back e-commerce sites

Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I […]

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