Author Archives: KageNet

Measuring What Matters for SEO (Hint: It’s Not Rankings)

When measuring natural search performance, use the key performance indicators that matter to the bottom line. While each piece of data has its place in managing SEO, only visits and revenue truly identify how your natural search program is performing. There is no shortage of data in search engine optimization: rankings, keyword data, indexation, error codes, and more. However, you can’t take rankings home and put them in the bank. Your corner grocer doesn’t take error code data […]

Read more

Gain A Competitive Edge Using Keyword Research

Your SEO strategy seems to be a critical part of your website’s competitive stratagem and it plays a pivotal role in drawing and boosting traffic. Most of the product purchases are initiated with search and so search engine optimization is a vital marketing strategy. In this context, it could be said that the basis of an effective SEO strategy is undoubtedly, keyword analysis management. Experts believe that if you monitor and optimize SEO consistently, your company could […]

Read more

Think You Know Who Your SEO & PPC Competition Is? Think Again!

Katya Bovykina ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Who is your competition? If you ask almost anyone in any company who they think their competitors are, they will probably name a few companies that sell similar products or services and serve the same needs as them. And these are the same companies we typically keep in mind when talking about competition in business. Ask this same question to […]

Read more

7 Tips to Get the Most Bang for Your Buck When Buying Ads

In order to succeed in the highly competitive AdWords pay-per-click (PPC) environment, you must find ways to lower your cost-per-click (CPC). The ability to lower your cost depends on a lot of variables, including the product or service you are promoting, your industry and location. The legal industry has notoriously high CPCs. Let’s take a quick look at some examples I pulled from Google’s Keyword Planner tool. Keyword: “divorce attorney Miami” — Suggested bid: $21.52 Keyword: “DUI […]

Read more

PPC Competitive Intelligence: How to Gain the Upper Hand on Your Competitors

About Jen Rubio Jen grew up in Western New York, where she received a degree in Journalism and Mass Communication from St. Bonaventure University, and later relocated to Phoenix in 2009. She has worked with a variety of businesses doing content writing, SEO, and PPC advertising. In her free time, Jen likes to travel, go to concerts, and hang out with her pets (two dogs, a cat, and a lizard).

Read more

101 Tactics To Promote Your Podcast (The Definitive Podcast Marketing Guide)

Pexels.com 101 Tactics to Promote Your Podcast (The Definitive Podcast Marketing Guide) Over the years, most content mediums have grown more sophisticated, more dependent on technology, and more in line with futuristic experiences, like AR and VR. However, one somewhat archaic medium’s recent and unprecedented surge in popularity has content marketers everywhere rethinking their strategies. Enter the podcast. Originally introduced in the early 2000s to coincide with the release of the iPod, these (typically) audio-only weekly or […]

Read more

Map Anything From the Chrome Address Bar

Looking up directions on Google Maps is a little clunky on the desktop. You have to select your starting location, your destination, and your method of transport. But if you’re on Chrome, you can build three shortcuts to get directions right from the address bar, without a single click. Map any location In Chrome, go to Settings, then select “Manage search engines.” Next to “Other search engines,” click “ADD.” Fill out the form like this: Search engine: […]

Read more

3 customer insights gained by keyword research

Keyword research is underrated. Many SEOs have gotten the idea that keyword research just doesn’t hold the value it once did, especially in today’s environment of voice search, extreme long-tail phrases and so on. However, this couldn’t be further from the truth. Not long ago, I wrote a post outlining 13 uses for keyword research, but that really just scratches the surface of its value. Traditionally, keyword research has been performed to better understand what phrases searchers […]

Read more

4 Ways You Can Attract the Traffic You Want to Your Affiliate Site

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Is your affiliate site struggling to make money? It’s frustrating to put countless hours of work into your website, only to see little or no return for your effort. Related: 3 Tools to Uncover Your Competitor’s Keywords Fortunately, in addition to making sure your content is fleshed out and vetted for quality, you can take several other […]

Read more
1 2 3 7