Author Archives: Jean

The Importance of Article Marketing in Your Promotions

Without marketing efforts, your online business will flop. You have to let the people know you’re online and what you’re all about. One way to easily and inexpensively market your business is by either writing articles or hiring someone to write them for you. The purpose of these articles is that they can be used to promote your website through the use of backlinks in the articles. Plus, it’s smart strategy for search engine optimization. These articles […]

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Marketing with CPA Offers

CPA or cost per action is another way that marketers can make money. It’s a type of affiliate marketing that can make a steady profit if you select the right offer. In this type of program, you can earn a variety of different ways. You can make money either through pay per lead, pay per click, cost per lead, cost per sale, cost per click or pay per sale. Sometimes you’ll see those terms used interchangeably, but […]

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Give Your Readers the Chance to Opt In to Your List

Once you have a website and you know how to use keywords to get traffic directed to your products, the next step is to make sure you keep those customers as repeat customers. You do this by offering what’s called an opt in offer. An opt in means that the visitors to your website choose to receive (via email) a free gift or more information from you about what you have to offer them. This helps to […]

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Beware of Buying Into Blackhat Marketing Methods

In the race to have your website ranked highly in search engine results pages, don’t fall for blackhat marketing methods. Blackhat marketing is a term used to refer to marketing that isn’t ethical. Instead of focusing on productive, long term strategies, those who practice blackhat marketing are looking for quick, short term results. Not only can blackhat marketing traps negatively influence customers, but they can also result in your site be permanently banned from search engines. Since […]

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Stake Claim to Your Domain

A domain name is like a virtual identification card. It’s a way for people to verify your online presence. Many mistakenly believe having a bad domain name is better than not having one at all, which is incorrect. Having a bad domain name can backfire and even cause you to lose customers. Having a bad domain name makes you look unprofessional while a good domain name leaves a positive impression and fosters a feeling of trust within […]

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Setting Up a Blog Using WordPress

Setting up a blog using WordPress doesn’t have to be challenging even if you don’t know the first thing about blogging. With just a few simple steps to follow you’ll be blogging away in no time. The best and fastest way to install WordPress software is to use Fantastico. Fantastico is software included with most hosting companies that allows you to install applications like WordPress on your site easily. If you’re not sure if your hosting company […]

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Hosting Solutions and Specifications to Look For

With so many hosting companies available, it’s easy to assume that all hosting companies are equal. But they’re not. If you want a site with very little down time, then doing a little bit of research about which hosting specifications you’ll need for your website is absolutely essential. First, always check out the reliability of the hosting company because it won’t do you any good to have a website if it frequently goes down. An easy way […]

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Every Good Campaign Needs a Backlinking Strategy

Backlinks are just how they sound – links that lead back to your site. They’re like fingers all over the Internet and each finger is pointing the way for people to find your domain. If you have a website and you write an article with a link back to your site and you submit it to an article directory, that link is considered a backlink. You might see backlinks referred to as inbound links as well. What’s […]

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