5 Most Effective B2B Lead Generation Tactics in 2017
With SEO, you can reach leads and route them to your website without paying for the top spot in search results. However, it’s not a lead generating strategy on its own and must be coupled with great content to seal the deal. This marriage of content marketing and SEO, known as Search Engine Marketing, relies largely on a concept called ‘user intent’ that is, the real meaning behind a person’s search that explains what they’re looking for. When someone keys in a certain keyword for search, the pages that rank highest in search results are the ones that best serve its user intent.